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Why a crowdfunded mountain rescue raised $200,000 in under a week

K2 Mountain

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(Horrell) I first became aware of the appeal on Facebook, when $15,000 of a $100,000 target had been raised after only a few hours. My immediate impression was that the appeal was both desperate and futile.

I knew the Ogre to be a very remote peak, famous for giant cliffs at an extremely high altitude, in an area of the Karakoram notorious for storms and avalanches. If they hadn’t been seen after ten days of storms, and were last seen halfway up a difficult rock face, then there was almost no chance they would be found alive. Full story

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