Why, What & How We Do What We Do

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This is a third of a series of blogs attempting to explain why we do what we do and how we do it…

TDA Global Cycling was conceived in the late 1980’s when Henry Gold, the company’s Founder and Director, was managing an international NGO that delivered humanitarian assistance to disadvantaged communities in Ethiopia and other African countries. His original concept was to produce inexpensive, rugged mountain bikes in Africa, for Africans, as a low cost solution to local transportation needs, and to market this new bicycle by organizing a cycling race across the continent – the Tour d’Afrique.

While the mountain bike project did not take off, the pioneering vision of the Tour d’Afrique proved irresistible. In early 2002 Henry and Michael de Jong began the preparations in earnest, undaunted by enormous skepticism and the mountain of logistical challenges to be overcome, and, on January 15, 2003, thirty-three cyclists saddled up at the Pyramids at Giza and started pedaling south.

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