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Entrepreneurs vs. World Explorers

Poles

What do entrepreneurs and world explorers have in common? A lot more than you might think.
by Bryan Johnson

Over 100 years ago, Sir Ernest Shackleton was in a world of trouble. The veteran polar explorer had sailed off for Antarctica, on a daring mission to cross the continent on foot. But before he ever got there, in early 1915, his ship €“the Endurance €“became trapped in ice.

I’ve always been in awe of Shackleton’s expedition. But it wasn’€™t until growing my own business that I began to appreciate the parallels between being an entrepreneur and an explorer. Here are a few lessons entrepreneurs can draw from the disastrous (and miraculous) Imperial Trans-Antarctic expedition:

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