Surprising results about news sharing on social.
“A slate of recent studies into the social media habits of Americans have found that what we share doesn’t necessarily reflect our reading habits, but rather what we want others to believe are our reading habits.”
“Pew study reported that the vast majority of Facebook links are shared by a small minority of users, and most people either passively consume content or comment on other friends’ status updates.”
“In both personal settings and online settings, people were more willing to share their views if they thought their audience agreed with them.”
“With Twitter and Facebook, the types of content that people share is ammunition for their beliefs. But that’s not necessarily the most important content they should be sharing. It’s not what everyone in their town is sort of thinking or talking about or reading.”
