What do entrepreneurs and world explorers have in common? A lot more than you might think.
by Bryan Johnson
Over 100 years ago, Sir Ernest Shackleton was in a world of trouble. The veteran polar explorer had sailed off for Antarctica, on a daring mission to cross the continent on foot. But before he ever got there, in early 1915, his ship the Endurance became trapped in ice.
I’ve always been in awe of Shackleton’s expedition. But it wasn’t until growing my own business that I began to appreciate the parallels between being an entrepreneur and an explorer. Here are a few lessons entrepreneurs can draw from the disastrous (and miraculous) Imperial Trans-Antarctic expedition:
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