March is Women’s History Month, and Grape-Nuts is taking a unique approach to honoring the occasion. The 125-year-old brand looks to donate a total of $125,000 to 10 adventurous women in need of expedition support.
No application required
Between March 15 and March 30, 2022, Grape-Nuts’ donor panel will review the GoFundMe campaigns of women seeking to head for Everest or the South Pole in 2022 or 2023. No applications are required. The selection of awardees will be made at Grape-Nuts reviewers’ discretion, subject to each explorer’s campaign appeal and “overall need for support”.
Selected women will receive funding from Grape-Nuts sometime between March 31 and April 8, 2022.
Extra credit: Grape-Nuts history
Did you know that Grape-Nuts dates back to 1897? Lightweight, compact, and non-perishable, the granular cereal became a nutritional staple for fast-and-light explorers and expedition teams in the early twentieth century.
In 1933, the brand sponsored Admiral Byrd’s Antarctic expedition. In World War II, Grape-Nuts landed in the backpacks of Allied forces. Hillary and Norgay reportedly carried some with them on Everest.
Learn more here, and for updates on Grape-Nuts’s Women’s History Month initiative, follow @GrapeNutsCereal.
